How to create an AI influencer: from a character to a posted video

To create an AI influencer, you describe the person you want and, once the character is drawn, put it into a real trend video. On Duble AI the drawing takes about 20 seconds and the first video is ready in 1 to 3 minutes, from $3.33. Creating the influencer costs nothing, up to 3 images across tries and adjustments.

Four ways to create an AI influencer

The app has four routes, and they all end in the same place: a character with a name, ready to go into videos and photos. The app calls it a double. On the creation screen, New double, each route is a tab.

The steps below follow the first route, which gives you the most freedom. If you would rather start from the site, the Create my double button opens the start path, which shows examples, asks who your influencer is going to be and asks for the purchase before anything is drawn.

How to create an AI influencer from a description

1. Open the creation screen and tap the Describe tab. You don't need an account to start.
2. In What they look like, write in your own words, as if you were explaining it to a friend. The app's own example describes a man of 60 with a huge mustache, an orange plaid suit, aviator glasses and the pose of a TV host. A person, one strong visual detail and an attitude are enough, and how to describe an AI character well covers the method. The text is read as you type, and a refusal shows up under the field.
3. Tap Generate double. The screen reads Drawing your double for about 20 seconds.
4. Look at the drawing. To change one thing, tap Change something and write only that change, like "pink hair": it stays the same person. For another version of the same description, tap Generate another. Earlier tries stay under Versions, and the one on screen is the one that is kept.
5. At What's it called?, type a name in Double's name and tap Save double. If you aren't signed in yet, the button reads Save and pick a trend and you sign in right after.
6. You land on the influencer's page, ready to use. Only the video button says Finishing… for a moment, while the picture is redrawn at the quality videos are made in.

Every try and every adjustment uses one of your 3 images that cost nothing. After those, they use credits.

The cast shows the kind of person that is easy to describe. Enzo Puff ("Runs the neighborhood and the family group chat") and Marlene Volume ("Building manager and lead singer of the band") each fit in one line.

Building one, using your photos or taking one from the cast

Build it part by part

On the Build tab you choose who they are, their age, body, hair, outfit and one detail. Most options show a thumbnail of the same person with only that part changed. Nothing is required: what is already selected makes an influencer, and Shuffle everything changes it all at once. Nose, ears, mouth and jaw are folded away under Face details (optional). The Anything else? (optional) field takes a loose sentence, like an anchor tattoo on the arm, and a box shows the sentence that will be drawn.

Make it from your own photos

On the My photos tab, only the Face photo is required. The Full body photo helps, because with the face alone the body is made up and may not look like yours. You can also add More images (optional), from the side and up close. Each photo can be up to 8 MB, as JPG, PNG or WebP, showing one person. Before you generate, tick the box saying the images are yours or that you have permission to use them. The influencer comes out resembling you, but it is not a perfect copy. Photos of someone else only with their permission, and never of celebrities. Which photos to send and what rights you need is covered in its own guide.

Take one from the cast

On the Cast tab, tap a portrait and then the Use button with its name, like Use Enzo Puff. The influencer is yours right away, with nothing to draw and no credits spent, and it works like any other double. For something different, the Change something? (optional) field draws a new one, inspired by the one you picked, with whatever you ask for.

How to make the first video

With the influencer saved, the video is the short part: you pick the trend, and the app remakes the clip with your influencer in place of whoever is in it, in the trend's scene (which can change a little) and with the original sound. How to make AI trend videos shows every button. In short:

1. On Home, tap the influencer and pick a trend under Trending. Each card shows its length, the trend's views and the price in credits. To make the video you sign in, with Google or email.
2. Answer What plays in this video? with Someone speaks or sings or Only music or background sound. The generate button stays off until you do.
3. Choose a quality: Standard, High or Turbo. Each button shows the price.
4. Tap Generate video. It takes 1 to 3 minutes, or seconds at Turbo. If you are short of credits, the button turns into Buy credits and says how many are missing. If the video fails, the credits go back right away.
5. On a phone tap Save video. On a computer it is Download video. There is no watermark.

A trend with several people shows what the app does: your influencer appears next to real people, who stay in the scene. Here Enzo Puff, in his pink-suit look, takes the place of one of three people in a living room.

After the first trend, the same influencer can go into a video of your own, filmed on your phone, from 3 to 30 seconds long, in the scene and with the sound you filmed. If the trend is a dance, the guide to an AI dance video says what the photo and the clip need. To keep the face the same, every look automatically gets two sheets showing the influencer from every side, and how to keep one AI influencer consistent covers the rest.

How to set up the influencer's profile

The influencer has a page of its own in the app as soon as it has a name. It shows a round picture, the name, the bio and the Instagram handle, with three tabs: Videos, Photos and Looks. To fill it in, tap Edit, which opens Edit profile. The Bio says who they are and what they do. The Instagram field takes the @ of an account you made for your double, and it becomes a link on the profile. Nobody checks whose account it is.

The app does not create the Instagram or TikTok account. Open the account on the platform with the same name and bio. For the grid and what to post on it, see how to set up a faceless Instagram with an AI character, and for TikTok, a faceless TikTok with an AI character.

The Share button makes a public link to the profile, with the videos and photos you leave visible. Whoever opens the link can take a copy of the influencer for their own videos. An influencer made from your own photos has a public profile, but nobody can take a copy of it. To stop, use Stop sharing.

What should an AI influencer post in the first week?

Two AI profiles that went viral in 2025 and 2026 repeat the same figure in different scenes. Jean Phil, treated by the press as an AI character though the account never confirmed it, always appears in a brown suit and curled mustache, shadowboxing in silence, and had more than 228,000 followers on September 25, 2026, eight days after his first known post (Dexerto). Big Yowie, an AI-made Bigfoot vlog, had more than 250,000 followers and 35 million views from 20 posts in July 2025 (Kapwing).

What carries over to your profile is to fix one figure and change the scene with every post, and a trend already comes with its scene. Nobody can promise a video will go viral, but you can see the pattern behind the breakout accounts. One possible order for the first week:

1. A trend from Trending, in the original look. This is the introduction video.
2. A photo for the feed, with the influencer in your photo (2 credits). AI influencer photos shows the two ways of getting into one.
3. A second trend of another kind, such as an interview or a walk, so the influencer is not only dancing.
4. A video of your own, filmed on your phone, with the influencer in your place.
5. A new look (2 credits) in a new trend. How to change outfit and hair without changing the face explains how.
6. The influencer with a product in hand, if you have one to show: AI UGC videos.
7. Another trend, chosen by what people commented on most during the week.

How do you label AI content?

Mark posts as AI-made where the platform asks. The app reminds you on every finished video's page. According to Meta's community standards, as of October 2026, anyone posting photorealistic video or realistic-sounding audio must say so with the AI disclosure tool, and Meta may apply penalties if they don't (Meta). TikTok asks creators to label realistic AI content, according to its May 2024 announcement (TikTok). YouTube asks for disclosure when AI meaningfully alters or generates photorealistic content, according to its help center in 2026 (YouTube). The steps for each platform are in AI labels on Instagram, TikTok and YouTube.

Duble AI's Terms forbid using another person's name or likeness without their permission, and never a celebrity's. The platforms' rules, advertising rules and likeness rights are brought together in is an AI influencer legal.

What does it cost to create and run an AI influencer?

Creating the influencer costs nothing, up to 3 images across tries and adjustments, and taking one from the cast costs nothing at all. Everything else is paid in credits, and credits never expire.

Credits come from a monthly plan or a one-time pack. The $49.99 plan gives 300 credits a month, enough for 15 ten-second trends at Standard, which comes to $3.33 each. The $19.99 plan gives 100 credits, or 5 trends. The one-time pack "A week of posts" is $29.99, holds 160 credits and makes 8 trends. For the week above, add up the credits of each item in the table: a video of your own is charged by the second, so the total changes from one week to the next. In Brazil the one-time pack can be paid with Pix or card and the plan only by card; elsewhere both are paid by card. What an AI influencer costs to run works out the cost per video and per month, with other ways of posting beside it.

Can an AI influencer make money?

Some AI profiles land brand work. Marisa Maiô, a Brazilian AI talk-show host, appeared in a video for the retailer Magalu and another from OLX in June 2025 (Meio & Mensagem). None of it is guaranteed, and Duble AI promises no reach, followers or income. Kolsquare, an influencer-marketing platform, says these profiles' earnings are hard to benchmark because many creators don't disclose them (August 2026). According to Kapwing, the Big Yowie series was still operating at a loss in July 2025, with 35 million views. How to make money with an AI influencer collects the cases that have a source, with the limit of each.

To start from zero, create your influencer and pick the first trend.